Calculate the percentage of visitors who complete a goal.
Please do not make financial decisions based on these results.
What is the Conversion Rate Calculator?
Calculate the percentage of visitors who complete a goal. To use the Conversion Rate Calculator, enter visitors, conversions, value per conversion; it returns conversion rate, revenue generated, revenue per visitor, visitors per conversion, and shows them instantly as you type.
Where the Conversion Rate Calculator fits
Calculate the percentage of visitors who complete a goal. The main figure it returns is the Conversion rate, worked out from the values you enter.
It belongs with the other marketing & saas metrics tools. If you are comparing options or checking a result from another angle, try the Online Marketing Conversion Calculator, Churn Rate Calculator or the Exit Rate Calculator.
How to use the Conversion Rate Calculator
- Enter your numbers. The inputs are Visitors, Conversions, Value per conversion ($). Use real figures from your own records where you can. Fields marked optional can stay at zero.
- Read the result. The highlighted box gives the Conversion rate, and the cards below show Revenue generated, Revenue per visitor, Visitors per conversion. Tables and charts break it down further.
- Test other scenarios. Results update as you type. Change one value at a time to see what drives the answer, and press Reset to go back to the defaults.
Formula and how it works
Example with real numbers
Here is the Conversion Rate Calculator using the default values shown in the calculator above:
Inputs
| Visitors | 25,000 |
|---|---|
| Conversions | 600 |
| Value per conversion ($) | 85 |
Results
| Conversion rate | 2.4% |
|---|---|
| Revenue generated | $51,000.00 |
| Revenue per visitor | $2.04 |
| Visitors per conversion | 41.7 |
With these inputs the calculator returns Conversion rate: 2.4%. Change any value in the calculator to see how the result moves.
What if you change one input?
Sensitivity check: raising Visitors from 25,000 to 30,000 (about 20% higher) and leaving everything else as in the example above changes the results like this:
| Result | Example | After the change | Change |
|---|---|---|---|
| Conversion rate | 2.4% | 2% | -16.7% |
| Revenue generated | $51,000.00 | $51,000.00 | 0% |
| Revenue per visitor | $2.04 | $1.70 | -16.7% |
| Visitors per conversion | 41.7 | 50 | +20% |
The input that moves the result most is the one to check twice. Change it in the calculator above to test your own case.
What the results tell you
The results panel of the Conversion Rate Calculator reports Conversion rate, revenue generated, revenue per visitor and visitors per conversion. Compare these figures while changing one input at a time, and use the related calculators below to look at the same situation from another angle.
Method and limits. This calculator applies the formula in the section above to your inputs, in your browser; nothing you enter is stored on our servers. The result is only as accurate as the numbers you enter and the formula shown above. It is for information, not financial, tax or legal advice.
Frequently asked questions
What is a good conversion rate?
It varies by industry; many ecommerce sites see 2% to 4%.
How do I improve ROAS?
Raise conversion rate or order value, tighten targeting, and cut spend on campaigns that fall below your break-even ROAS.
Which marketing metrics matter most?
Customer acquisition cost, lifetime value, conversion rate, churn and return on ad spend show whether growth is profitable.
Are the results guaranteed?
No. Results depend entirely on the numbers you enter and the formulas shown on this page. Please do not make financial decisions based on them alone; confirm important figures with a licensed professional.
Related marketing & saas metrics calculators
- Online Marketing Conversion Calculator
- Churn Rate Calculator
- Exit Rate Calculator
- Bounce Rate Calculator
- Customer Retention Rate Calculator
- CTR Calculator
- GRP Calculator
- NPS Calculator
- CPA Calculator — Cost per Acquisition
- CPC and CPM Calculator
- AdSense Earnings Calculator
- CPM Calculator
All Marketing & SaaS Metrics calculators →