Find the percentage of page views that were the last in a session.
Please do not make financial decisions based on these results.
What is the Exit Rate Calculator?
Find the percentage of page views that were the last in a session. To use the Exit Rate Calculator, enter exits from page, page views; it returns exit rate, views that continued, and shows them instantly as you type.
Where the Exit Rate Calculator fits
Find the percentage of page views that were the last in a session. The main figure it returns is the Exit rate, worked out from the values you enter.
It belongs with the other marketing & saas metrics tools. If you are comparing options or checking a result from another angle, try the Bounce Rate Calculator, AdSense Earnings Calculator or the Conversion Rate Calculator.
How to use the Exit Rate Calculator
- Enter your numbers. The inputs are Exits from page, Page views. Use real figures from your own records where you can. Fields marked optional can stay at zero.
- Read the result. The highlighted box gives the Exit rate, and the cards below show Views that continued. Tables and charts break it down further.
- Test other scenarios. Results update as you type. Change one value at a time to see what drives the answer, and press Reset to go back to the defaults.
Formula and how it works
Example with real numbers
Here is the Exit Rate Calculator using the default values shown in the calculator above:
Inputs
| Exits from page | 1,300 |
|---|---|
| Page views | 5,200 |
Results
| Exit rate | 25% |
|---|---|
| Views that continued | 3,900 |
With these inputs the calculator returns Exit rate: 25%. Change any value in the calculator to see how the result moves.
What if you change one input?
Sensitivity check: raising Exits from page from 1,300 to 1,560 (about 20% higher) and leaving everything else as in the example above changes the results like this:
| Result | Example | After the change | Change |
|---|---|---|---|
| Exit rate | 25% | 30% | +20% |
| Views that continued | 3,900 | 3,640 | -6.7% |
The input that moves the result most is the one to check twice. Change it in the calculator above to test your own case.
What the results tell you
The results panel of the Exit Rate Calculator reports Exit rate and views that continued. Compare these figures while changing one input at a time, and use the related calculators below to look at the same situation from another angle.
Method and limits. This calculator applies the formula in the section above to your inputs, in your browser; nothing you enter is stored on our servers. The result is only as accurate as the numbers you enter and the formula shown above. It is for information, not financial, tax or legal advice.
Frequently asked questions
How is exit rate different from bounce rate?
Bounce counts single-page sessions; exit counts leaving from a page after any number of pages.
What is a good LTV to CAC ratio?
Three to one is the usual benchmark: each customer should return about three times what it cost to win them.
How do I improve ROAS?
Raise conversion rate or order value, tighten targeting, and cut spend on campaigns that fall below your break-even ROAS.
Are the results guaranteed?
No. Results depend entirely on the numbers you enter and the formulas shown on this page. Please do not make financial decisions based on them alone; confirm important figures with a licensed professional.
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