Estimate AdSense earnings from page views, RPM or click-through and CPC.
Please do not make financial decisions based on these results.
What is the Google AdSense Calculator?
Estimate AdSense earnings from page views, RPM or click-through and CPC. To use the Google AdSense Calculator, enter monthly page views, page rpm, your revenue share; it returns estimated monthly earnings, yearly earnings, earnings per 1,000 views, gross ad spend behind it, and shows them instantly as you type.
Where the Google AdSense Calculator fits
Estimate AdSense earnings from page views, RPM or click-through and CPC. The main figure it returns is the Estimated monthly earnings, worked out from the values you enter.
It belongs with the other marketing & saas metrics tools. If you are comparing options or checking a result from another angle, try the AdSense Earnings Calculator, YouTube Money Calculator or the CPC and CPM Calculator.
How to use the Google AdSense Calculator
- Enter your numbers. Start with Monthly page views, Page RPM ($), Your revenue share (%). Use real figures from your own records where you can. Fields marked optional can stay at zero.
- Read the result. The highlighted box gives the Estimated monthly earnings, and the cards below show Yearly earnings, Earnings per 1,000 views, Gross ad spend behind it. Tables and charts break it down further.
- Test other scenarios. Results update as you type. Change one value at a time to see what drives the answer, and press Reset to go back to the defaults.
Formula and how it works
Example with real numbers
Here is the Google AdSense Calculator using the default values shown in the calculator above:
Inputs
| Monthly page views | 120,000 |
|---|---|
| Page RPM ($) | 6.5 |
| Your revenue share (%) | 68 |
Results
| Estimated monthly earnings | $780.00 |
|---|---|
| Yearly earnings | $9,360.00 |
| Earnings per 1,000 views | $6.50 |
| Gross ad spend behind it | $1,147.06 |
With these inputs the calculator returns Estimated monthly earnings: $780.00. Change any value in the calculator to see how the result moves.
What if you change one input?
Sensitivity check: raising Monthly page views from 120,000 to 144,000 (about 20% higher) and leaving everything else as in the example above changes the results like this:
| Result | Example | After the change | Change |
|---|---|---|---|
| Estimated monthly earnings | $780.00 | $936.00 | +20% |
| Yearly earnings | $9,360.00 | $11,232.00 | +20% |
| Earnings per 1,000 views | $6.50 | $6.50 | 0% |
| Gross ad spend behind it | $1,147.06 | $1,376.47 | +20% |
The input that moves the result most is the one to check twice. Change it in the calculator above to test your own case.
What the results tell you
The results panel of the Google AdSense Calculator reports Estimated monthly earnings, yearly earnings, earnings per 1,000 views and gross ad spend behind it. Compare these figures while changing one input at a time, and use the related calculators below to look at the same situation from another angle.
Method and limits. This calculator applies the formula in the section above to your inputs, in your browser; nothing you enter is stored on our servers. The result is only as accurate as the numbers you enter and the formula shown above. It is for information, not financial, tax or legal advice.
Frequently asked questions
What is page RPM?
Revenue per thousand page views, the main figure AdSense reports.
Which marketing metrics matter most?
Customer acquisition cost, lifetime value, conversion rate, churn and return on ad spend show whether growth is profitable.
Do these calculators connect to my analytics?
No. You type in your own figures, and nothing is sent to our servers.
Are the results guaranteed?
No. Results depend entirely on the numbers you enter and the formulas shown on this page. Please do not make financial decisions based on them alone; confirm important figures with a licensed professional.
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